Category: technology

Apple Inc.Million$ Company.

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Apple Inc. The Multi-Billion$ Company has given business opportunities to so many business categories. 

The competitors immediately sense this is the next Big Thing to diverse business into. 

Right  from the Laptops to mobile phones and home entertainment devices,They have inspired not just the existing business,But have also inspired a generation to start up new businesses .That make you wonder what was the initial drive and success of the brand? Was it the foundation ? Or The founder Steve Jobs? 

Was it the innovation? The IPod or Was it simply connecting the two dots perfectly and reviving a product on the concepts like “Walkman” by thinking Differently and giving a new category of businesses to the brand 

But with so many new products and services from One single brand over the years iPad,Apple Pay,Siri and many more.The question that still remains on my mind is …

What is it that is making them fail to innovate and come up with another segment for business growth ? 

Is it the Profit Numbers? Recognition of the brand that is making them

Believe anyone and everyone would buy a apple .Even if we don’t innovate   Any more or for that matter  to maintain the quality. Since its apple.

Mercedes Benz-Luxe Drive

Mercedes-Benz-GLC-350-e-4MATIC5

Luxe Drive – A Concept by Mercedes Benz,To bring its existing clients and  future probable clients from around the city in India event Was started  last year touring around cities around india To experience Luxury at its best with Three important aspects that highlight the Brand.  Adrenaline.Gourmet.Design. Mercedes Continued  the concept this year too by starting the tour from Kolkata in March ,Moving to Vizag,Vijayawada,Chennai and bangalore in south and finally coming to Nashik  my home town this weekend,It was an amazing experience to experience the three most important elements the brand stands for Adrenaline.Gourmet.Design  

Adrenaline- Experience GLA,A Class and C class driven around by Racing professional through obstacles,features highlighting the off road capabilities of the Suv available with the brand and last,but not the least  got to experience the safety features of the cars with the brand by getting driven around by the professionals,By knowing exactly what ESP – Electronic  stability Program helps you, You  too drive around the GLA,A and C at the obstacles track and full your wish of experiencing a Mercedes. Have a look at the complete range of Mercedes at the event from the AMG’S to the most  recent launched SUV “GLC”.

Thats not all ,got to know about the complete functionality of “ILS”-Intelligent lighting system of the  car and how it helps us.

The Gourmet highlight is getting to feast on the most exclusive food taste  available for your palate with Ritu Dalmia curating some of her finest dishes for the crowd.

Design- A brand known to distinguish and craft a design with the essence of being true to luxury has partnered with  Gauri Khan to showcase her luxurious  furniture designs.

The Weekend had activities for kids too,to engage with the brand – “The kid zone” – PS4 Having the racing games for kids to drive around the Mercedes virtually without being left out to experience the car from the drivers seat just Yet. The Merchandise Store –   A store for the kids and Mercedes fans to,not loose hope if they can’t buy one  car right away,They can surely buy the favourite  model cars 1:1 ratio   from the brand,or buy the accessories .

The fitness Freak could also invest in Mercedes bike,since cycling is still a trend these days 

For the adults and kids both you can end your luxe drive weekend by trying your hand with Golf at a Golf Course set up at the venue.

Ending the weekend with true luxury and living a true Mercedes experience.  

   

Travel to rediscover yourself !!!

 

Travel -Travelling is a feeling of living a life of a particular  people and place within the time you are there .

Travel can make you relate with people of different culture & backgrounds 

Travel makes you rich with experiences and poor with money 

People Travel to realise that ,people are almost the same everywhere 

Travel makes you realise  ,it’s already tomorrow in another country.

If you travel frequently ,You will know why we people travel ,we travel to keep our state of mind occupied with work or be at peace by searching for the meaning of what else can we do .Travelling is being you in another place .Travelling means to try now or never,I don’t know when I will be back here or will I ever be back here?Travelling makes you realise  that there are more like you, you aren’t the only one.

Travel in my view stands for :

T-Time

R-Reach 

A-Around 

V-Vision 

E-Evolve 

L-Lost 

Storytelling Vs telling a lie.

 The other day, I was going through an interview when this thought struck me ,are Lies & Storytelling the same ?We lie to hide the truth from others, we lie because we cannot admit the truth ,We lie because we fear speaking out the truth as it will leave us alone,we might be hurting somebody if we speak up the truth .Ok that’s lying then what’s storytelling ? Storytelling is the power of telling stories that must have happened ,A piece of News that you have heard and you narrate it in a little dramatic way to get the attention of the listener .But Now if you actually see there is a thin line of a difference amongst the two in both forms we Lie to defend ourself even though we know we are wrong,guilty of taking the wrong side ,but again it might seem wrong to you ,but it might be the right thing for the speaker .At the same time stories we tell to entertain ,to make our imaginations run wild to impress how good we are at speaking ,Stories transform us to a magical place to a make believe world for us it might be dreaming while others laugh and say he is living with such a big lie.But for us its a fantasy a world that we create for ourself to be happy and defining the reality in others terms the truth that we know ,,but imagination is a lie for others ,but we are living by being hopeful for things to turnaround .

Pandeynioum -Book Review 


Pandeynioum -Piyush Pandey on advertising .The Title comes from a whatsaap group that was created by the same name for the family .And the book

was a great read ,since it’s about his time at ogilvy ,and giving some of his best work in the field of advertising ,that we even recall today The one like the Fevicol ads ,the fevi quick fishing advertisement to give a few examples ,the book by Piyush Pandey also gives you the insights on the importance of experiences in life ,observation and how sports and games like cricket can teach you a lot on planning and running a company .

Also the quote “carnival outside the boundary lines ,pure cricket inside “to describe IPL cricket even more it all began sums up the passion for cricket ,Piyush Pandey

Also quotes like “don’t let the child in you die ,He or she is a genius you are not.” tell’s you the source of his inspiration .

Last but not the least the more insecure you are about your idea the less you will share it and the less the possibility for a good idea to became a great one.
The book is a must for all advertising students and ones looking to make memorable ads in advertising .