Pandeynioum -Book Review 


Pandeynioum -Piyush Pandey on advertising .The Title comes from a whatsaap group that was created by the same name for the family .And the book

was a great read ,since it’s about his time at ogilvy ,and giving some of his best work in the field of advertising ,that we even recall today The one like the Fevicol ads ,the fevi quick fishing advertisement to give a few examples ,the book by Piyush Pandey also gives you the insights on the importance of experiences in life ,observation and how sports and games like cricket can teach you a lot on planning and running a company .

Also the quote “carnival outside the boundary lines ,pure cricket inside “to describe IPL cricket even more it all began sums up the passion for cricket ,Piyush Pandey

Also quotes like “don’t let the child in you die ,He or she is a genius you are not.” tell’s you the source of his inspiration .

Last but not the least the more insecure you are about your idea the less you will share it and the less the possibility for a good idea to became a great one.
The book is a must for all advertising students and ones looking to make memorable ads in advertising .

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