Art Fest !!! 

Day 1 -1st session -Designing. a sucessful brand

This Sunday ,one of its kind “art fest “concluded at Modart international Mumbai branch it was a 3 day event from noon-evening ,sessions were organised with the best in the field of art ,whether they were from art direction &production,Digital media agency or Art illustrators .the speakers were not only from India but international too ,with a good response for the 1st time .The event concluded with students asking for not just give us more,but how did you manage this event in just a short while .The event had a speaker from Dominic Republic ,Tomas pichardo an artist who had done so many interesting piece of art & animation.Art illustrator Saurabh Sadanand who’s honest opinion were humorous throughout his session .And then last but not the least The topic designing a successful brand had the 3 day event kickoff to a great start . The event also had topics ranging from how photography & Graphics connect ,How E-commerce the present and future of India can implement graphics & design in it .And many more .For all those who missed it .Have missed how you could fall in love with filmmaking ,Art & Design once again.

Day 3 speakers doing interactive excersie
speakers on the 2nd. day

OLA !!! 

 I had been organising a few pick up and drop from ola in the last month That was part of my job in the production house .Finally last week I had the opportunity to ride with it personally First day as I took the ride for ₹170 from home ,I found it a little expensive .But over the last about 8 rides sitting and chatting with the driver understanding exactly how the ola works ,benefits they get and how have they been enjoying this Service .
1st while coming I asked the driver how does ola work ?since this is my 1st ride ,Does the meter start when I book ? Or when my ride starts ? And soon I realised well you can’t really tamper with the “meter ” which otherwise can be done .As I got hooked to the punctuality I kept taking the rides and was surprised this time only ₹134 then I realised well it was the distance and route . Now I got the hang of it so I took the shorter route and took the TFS (Taxi for sure) an app that ola acquired ,a competition to them .Since none of the ola cab was available at that particular time I called for TFS after Paying I thought it was slightly cheaper than ola but wait a minute 49₹ for 4 km and ₹12/km and ola 49 for 3 km and ₹10/km after the first 3 km .so not exactly cheap but turns out to be the same .Hello what’s with this per minute cost ?

After questioning the drivers . The answer its for the waiting ,hello but I have taken by ride on time then what’s this ?the only thing I don’t understand is this per minute they charge for the ride .Is that the way they make money ?

Ola even sets a targets for drivers ,and what if they don’t complete them?

They just request the customer to book they ride a few meters and stop and hope the one or two they need just come about ,the loop hole of completing the targets .

I guess it’s getting too boring to speak about this .Last not the least the invite & earn policy of ola .The driver are telling you the way to get the free rides by inviting friends ,telling them to create account and ride and you would be benefitted with ₹200 worth free ride as and when you take it .a complete or understanding most about how ola works .

The book promo !!!

Click on the link below to view

the official book video promo

find your tigermate contest!!

Basic CMYK 

‘Meri Love story’ Find your Tiger Mate…Write in your love story in 300 words and email us to tigermates@gmail.com’ to win a chance for a dinner date on Christmas @ JW Marriott, Juhu Mumbai in the presence of the author of the novel, Tiger Mates- Amrish Shah. Also win five consolation prizes to an autographed copy of the novel from the author himself. 20th Dec Monday, last day for the entry.

Has apple lost the creativity of thinking different ?

The iPhone 6 was launched last night ,and this was the 1st time all rumours about the phone were true ,the phablet size,two phones from the launch ,the features were all true and the “surprise ” element which they were known for was missing .
That was not all ,the phone is more inspired from other mobile companies like HTC,Samsung and Google making me think are all the phones being manufactured by the same manufacturer and just the brand names are changing ?
Also the OS iOS 8 ,I had the opportunity to experience the beta version and same striking similarities with other OS .
What is making apple following other brands ,when they were known to be followed by brands .
The other launch of apple watch $345 price and stylish looking would surely make people aspire to get that on their wrist ,but the other question that was on my mind ,was our we looking at smart watch phones ,in the future ,with everything on are wrist?
The watch was the only surprising launch ,but will it sell because it’s apple or will it sell as a smart watch ,
The launch will be early 2015 ,let’s wait and watch .