Why has it, Vegan that’s caught the worlds eye & why hasn’t Jainism caught the worlds eye?


We have a retail supermarket, and for the last two years since lockdown, I have been spending a lot of time here, observing the sudden demand for a few ingredients, and the sudden shift to veganism in this city. Thanks to the Internet and rising interest in home cooking and home chefs there has been more awareness and experiments happening in people’s kitchen that has seen the sudden movements of ingredients for Mexican, Thai and Italian cooking. And I guess the growing interest and marketing of Vegan around the world has forced people to try the diet out, if not getting transitioned completely. But, where does that leave Jainism? A community that does not eat potatoes, Onion and garlic being three of the main ingredients that Jain does not eat. They are pretty high in numbers In India, but I guess they aren’t high enough for marketers to take notice and introduce products for the Jain market that’s just not In India but are they out globally to be catered to.

What Does a Television mean today?

What does television mean today?
When was the last time, you watched television?
Has a television just becomes another screen today?
You have started watching a new series, that everybody has been talking about.
But you don’t want to miss out!
Do you start watching it on your phone first, then continue watching on the tablet and if it’s something binge-worthy do you continue watching it on your television screen to make the most of( The Sound, The effects and the distraction to a minimum) considering the notification from social media have been distracting you now and then to the work emails.
With the Television becoming our new “Big Screen” for movies and series!
Where do the cinema theatres go?
Is going for the movies to the theatres dead? How will the cinemas survive? Will a subscription model be applied to the cinemas as well?
A subscription that allows you to watch an X number of movies in a month with some F&B to go with it.
Since we haven’t had any good films make it on the Over The OTT platform.
All the interesting looking ones are waiting for cinemas to reopen to launch it
But compared to ₹900 a Year, ₹1500 Year and ₹400 a month for mobile devices on a certain platform for family viewing.
Where do the cinemas go?
Will one be spending on the movies.
Mind you even the television seems like a dull experience with the Advertisement coming up frequently.
Where does that leave advertising? Only on News broadcasting channels? Since most of the channels have been playing older episodes today, And more new content coming up on OTT platforms with a wider range of genres and stories available.
Are we all just streaming on different screens?

Some More Of My Writing #5

The Trial Series: Netflix

The Trial:
A Body is found on the riverfront, and a few minutes later, the main accused is arrested. But this is just the beginning of a high drama series. This Italian series is split into eight episodes. once the case is exposed, and this goes on where you realise it’s a one-sided argument, but since this is a courtroom drama, the case soon is getting Balanced, where you don’t know whether the accused will remain in prison or will be set free. This series keeps you glued until the end and makes you witness, how one manipulates evidence and facts to prove one’s innocence. This is a binge-worthy series!!

Range: A Triumph in Generalist- A personal Book Review!

How many Times! Have you heard the phrase Jack of all Trades, Master of None! 
While there might be a few who proudly brag about this, but most of us don’t take this seriously!! 
But! What’s important being a Specialist in one Field or have a range of understanding of different fields, interest. 
Considering 2020 when the world is taken over unexpectedly by a virus that’s invisible and has destroyed lives and livelihood for most of us since we were highly dependent on that one Job,  or on that one skill we thrived on. Would it be better to have a few ranges of skills to survive? Didn’t lockdown force us to sharpen our other skills? 
Isn’t it better to be a Jack of all trades and master of none? 
Would there be so many of these inventions and discoveries if mistakes weren’t done by the inventors? Would Nintendo ever be known as a Gaming company from a flower card selling company if the owner of the company had not noticed its’s employ’s talent and skills? 
Would we still have so many artist and sportsman if they were based on their qualifications and not on their range of skills they had been skilled with? Patience, Focus and timing the ball. 
Aren’t skills equally of value than qualifications? 
Most of the filmmakers did not go to film school. Most of the business Ideas did not come after being qualified. They came about to solve problems by founders who dropped out to fill in the Gaps. Today Online Education is thriving and then there was a time when they said online education is waste of time! These courses online aren’t credible. 
But the next graduates would be the ones who will qualify digitally by studying from home. 
No! You can’t deny that a Specialist isn’t needed. But there are very few fields which require Specialist example being doctors and medical professional. Other industries and business thrive on Evaluation and Analysis. 

You must read the book. It’s will change the way you see things.