Tag: social media

Pandeynioum -Book Review 


Pandeynioum -Piyush Pandey on advertising .The Title comes from a whatsaap group that was created by the same name for the family .And the book

was a great read ,since it’s about his time at ogilvy ,and giving some of his best work in the field of advertising ,that we even recall today The one like the Fevicol ads ,the fevi quick fishing advertisement to give a few examples ,the book by Piyush Pandey also gives you the insights on the importance of experiences in life ,observation and how sports and games like cricket can teach you a lot on planning and running a company .

Also the quote “carnival outside the boundary lines ,pure cricket inside “to describe IPL cricket even more it all began sums up the passion for cricket ,Piyush Pandey

Also quotes like “don’t let the child in you die ,He or she is a genius you are not.” tell’s you the source of his inspiration .

Last but not the least the more insecure you are about your idea the less you will share it and the less the possibility for a good idea to became a great one.
The book is a must for all advertising students and ones looking to make memorable ads in advertising .

Ahalya -Short film review 

Watched Ahalya a short movie written &directed by Suyog ghosh the man behind the Famous “kahaani ” and the character Bob Biswas ,who has done quite a few films earlier too Aladdin ,jhankar beat Here comes a short film “Ahalya ” which has set the social media buzzing About the mystery .ahalaya opens with a police inspector (Roy ) ringing the bell ,and enetering a house to find out about a missing model But then meets (Radhika Apte ) who he is bestowed by and when he is inspecting the place ,he matches the photo with the creation of the artist and they are very identical .The story then moved to inspector explaining why he is visiting this house and the protagonist begins telling him the inspector the story of the stone ,first he (Roy ) finds it hard to believe him then he replies ok I believe you ,walks up to the room where Radhika Apte Is and looks into the mirror ,see the protagonist face in the room ,that’s the moment when you go oh …what just happened .And soon you realise he (Roy)too has turn into a creation .a gripping story ,based on the myth Hindu mythology of the ahalya a creation of Lord bharma,and the myth is believed to be Ahalya was the most beautiful women in the world ,but was cursed by her husband old sage Gautama for infidelity .This short film by sugoy ghosh is surely a must watch with unsolved mysteries and the idea of the story being based in Bengali and trying to showcase the myths of Kolkata .
Here the link of the short film :

Apps !!!

What is the need to be on every app that’s new ?
With apps coming every month ,and so many of them these days .people are going crazy by installing them and using them as a way of communication .
The people are the same using these app ,there would hardly being anybody who isn’t there on your social networking accounts ,we have reached a point in life where we need these new apps to remind people every now and then that yes we are here ,and that might just be the reason why we people have to be on all these social apps ,well it doesn’t really make sense ,it’s the same people ,the same thing you talking about and doing the same thing ,while some we are texting what we are doing ,while in some we are sending a picture and while some are using important headlines to get noticed .its just the same thing
So how long will we follow people on apps ,instead of meeting and calling them and being like the normal people we used to be .

Food photography or food porn.

Just read an article today . About a French chef who has  been working at michelin star restaurants grenouillere restaurant la Madeleine 

sousmontreuil 
and so  I  shared this piece of news  with a few people and  there were  of the opinion . No food porn should not be banned instead they are getting benefited since there are new clients who wish to dine there .But what is the reason behind these chefs being so irritated .While they say that food porn(photo clicking sharing on internet)takes away there intellectual property ,they fear of being copied and the surprise element that remain intact isn’t there anymore for there clients ,also there aim to create special moments for clients don’t remain special anymore 
so are they  right to ban food photography ?.They also argue the behaviour of people standing on chairs and clicking photos ,disturb the atmosphere and this behaviour also makes the food go cold .And there is nothing personalised left .
should this rule pass on here in India too?

 

What’s Next for Facebook?

Facebook’s acquisition of mobile messaging service WhatsApp for $19 billion in cash and stock, is by far Mark Zuckerberg-led company’s largest acquisition and bigger than any that Google, Microsoft or Apple Inc have ever done.

Facebook said it is keeping WhatsApp as a separate service, just as it did with Instagram, which it bought for about $715.3 million in two years ago.
 Facebook has just acquired whatsApp for $19billion. Here is an social networking site which is a decade old and the other is a messaging app which is not even  5 years old,so that bring a question on my mind does Facebook want to take over the social world ? after even acquire Instagram almost two years ago .
 quite similar to Facebook and here are the few similarities
You can block a number ,like a friend on Facebook 
You can also update status here just like you do on Facebook 
thats not all you can share photos,upload videos and change profile picture regularly 
but the difference is its one of the most popular “messaging app”which is used instead of SMS  in today time .
WhatsApp is available on free download on Android, BlackBerry, iPhone, Nokia, and Windows smartphones. All Android phones running the Android 2.1 and above, all BlackBerry devices running OS 4.7 and later, including BlackBerry 10, and all iPhones running iOS 4.3 and later.
Also a drawback of whatsApp is you can’t sent friend request like you do on Facebook as once somebody as your contact and whatsApp he can already view your profile the details like your ,status,pictures .Since you are on his/her contact and if you too are on whatsApp .WhatsApp Inc. was  founded in 2009 by Americans Brain acton & Jan koum (CEO) who are ex-employees of Yahoo !