Range: A Triumph in Generalist- A personal Book Review!

How many Times! Have you heard the phrase Jack of all Trades, Master of None! 
While there might be a few who proudly brag about this, but most of us don’t take this seriously!! 
But! What’s important being a Specialist in one Field or have a range of understanding of different fields, interest. 
Considering 2020 when the world is taken over unexpectedly by a virus that’s invisible and has destroyed lives and livelihood for most of us since we were highly dependent on that one Job,  or on that one skill we thrived on. Would it be better to have a few ranges of skills to survive? Didn’t lockdown force us to sharpen our other skills? 
Isn’t it better to be a Jack of all trades and master of none? 
Would there be so many of these inventions and discoveries if mistakes weren’t done by the inventors? Would Nintendo ever be known as a Gaming company from a flower card selling company if the owner of the company had not noticed its’s employ’s talent and skills? 
Would we still have so many artist and sportsman if they were based on their qualifications and not on their range of skills they had been skilled with? Patience, Focus and timing the ball. 
Aren’t skills equally of value than qualifications? 
Most of the filmmakers did not go to film school. Most of the business Ideas did not come after being qualified. They came about to solve problems by founders who dropped out to fill in the Gaps. Today Online Education is thriving and then there was a time when they said online education is waste of time! These courses online aren’t credible. 
But the next graduates would be the ones who will qualify digitally by studying from home. 
No! You can’t deny that a Specialist isn’t needed. But there are very few fields which require Specialist example being doctors and medical professional. Other industries and business thrive on Evaluation and Analysis. 

You must read the book. It’s will change the way you see things. 

The Ride Of A Lifetime by Robert Iger!

The Ride Of A Lifetime by Robert Iger. This was a book that I read totally by accident- I have been borrowing books during this lockdown from a friend and thank god for the recommendation.

This Book was a beautiful ride into a journey of how much ones goes through to reach the top. But, In an entertainment business & media business, it’s very competitive. During Robert’s tenure, there were so many important acquisitions he acquired and managed to keep re-innovating and to keep Disney relevant as an organisation to an extent that he acquired Rupert Murdoch organisation for Disney and got access to a bunch of media channels including a popular streaming platform of theirs in India the Hotstar app and rebranded Disney+. There are so many insights to share, The relationship with Steve Jobs and how he convinced him and manages to acquire Pixar.

Trivia:

  • Wide World of Sports an ABC Broadcasting channel became the 1st U.S Media house to enter North Korea in the late 70s.
  • Apple & Disney collaborate for Television Shows on iPod Touch.
  • Marvel, 21st century Fox Studio, Star Wars acquisitions by Disney.

 

Robert Iger shares some of his lessons.

  • Tell Great Stories
  • Innovate or Die
  • Relentless Pursuit Of Perfection
  • Take Responsibility, When you screw up
  • Be Decent To People
  • Excellence & Fairness
  • True Integrity
  • Value Ability
  • Ask Question You Need to Ask.
  • Managing Creativity is Art.
  • Don’t Start Negatively
  • Don’t be in the business of playing it safe.
  • Don’t let ambition get ahead of the opportunity
  • We all want to believe we are indispensable
  • A company’s reputation is the sum total of the actions of Its people and the quality of its products
  • Optimism emerges from faith in yourself and in the people who work for you
  • You need to convey your priorities clearly and repeatedly
  • It should be about the future
  • Treating others with respect is an undervalued currency when it to negotiating
  • You have to do the homework
  • If something doesn’t feel right to you, it won’t be right for you.

This is one of the best books, I have read this year! And another interesting bit of news is recently Robert Iger announced he would be taking the role as the CEO For the popular video app Tik Tok an App that is currently banned in India As there have been ongoing conflicts with China.

The Monk of Mokha -Book Review !

The Monk of Mokha is a true story about Mokthar alkhanshali who did many odd jobs until one day when a lady asked  #Mokhtar have you seen the statue across the street?  and she was surprised he had never seen the statue. 
That’s a statue of Yemini dude Al Shadhili  known as the monk of Mokha. drinking a big cup of coffee, she told him. 
That’s got to mean something.May be this is your thing.You’re 25.Pick a direction for your life.
And thus began the journey for Mokthar and Port of Mokha. But it wasn’t easy and all the struggle during the civil war in Yemen is narrated and the final escape from Aden to US to exporting the grounds is nail biting.Just like as if you are reading a thriller.
Trivia:
1.Port of Mokha – Was  the primary point of all coffee grown in Yemen.
2. 2014 mokhtar became the worlds  1st Arab Q grader of arabica coffees.
3.Q Grading program :The Q grader program was first launched in 2004, It’s six full days of intense training.The certification is useful for purchasing coffee, selecting roast profiles and production/processing methods, understanding coffee origins, and more.
4.In 80 years it was the 1st time coffee left from the port of Mokha in Yemen during the civil war 
5.As of spring 2017 farmers replaced 17,000 qat plants with Coffee trees.
6.The 1st container of 18,000 kg of port of Mokha was sold out across 4 continents in 45 days.
7. February  2017 -Coffee review awarded port of Mokha’s haymah microlat 97 rating the highest score issued in the publication 20 years.
8.The first coffee house was called Qahveh Qahveh