Category: Information

Social networking!

Social media marketing/ Influencing:
It’s been a year since I have been very active on social media and more importantly one particular application the photo-sharing networking application. And in this one year, I have had a few questions which I don’t know how the brands, companies and organisations work. If you have an X number of followers and if the number of people you follow is More than the X number of followers you have. How are you more popular? And if another person has more followers than he follows and has more interesting content then how come isn’t worthy of you to share his content? Isn’t social media platforms used to share content that we think is not just informative but also interesting enough to be shared on a platform? Why would brands, organisations and companies only reshare celebrity posts? Celebrities make up less than 1% of your following. The rest who follow the brands, company and organisations relate to the product, service or enjoy the experience you give to the consumer, user and customer. Celebrities are the ones who mostly get paid to share positive reviews and make their posts insta worthy, but others use their creativity to express their love for the brand. But yet the brands do not acknowledge the efforts & time one invest in uploading and sharing photos.

Kolkata – Durga Puja Festival!

Four Years ago… The First time we visited Kolkata for a Bengali wedding….In the heart of kolkata Park Street. We spent two days doing the most obvious kolkata things… Having the Kolkata Paan, Puchka and visiting the tourist attraction like Victoria museum besides attending the Punjabi- Bengali wedding… we visited Flurys one of the oldest Cafes in Kolkata almost 100 years old today.
To visiting a Chinese restaurant and having Indian Chinese since … Hakka Noodles we’re first discovered here in Kolkata. We also had the Rolls from Kusum .. Kolkata is popularly known for their Rolls!
While we had meals! How could we miss out on the desserts… Misthi Doi from Balaram Mullick one of the oldest sweet shop now has multiple outlets across kolkata. To having the Nolen Gur Ice cream & Paan ice cream from Pabrai to enjoying an Bengali-French meal at 6th Ballygunge restaurant.
Four years later…
We tried most of these things again … But visited places that we had missed Peter Cat & Mocambo known for their Chelo Kebab & Crab meat In Mustard Sauce & Pork Nuggets Both of these places are owned by the same owners, have same interiors but both offer a different menu… Besides the regular meal break we took.. we visited the Roastery House Cafe in Hindustan Park… A cafe done in an old bungalow with mustard colour walls and simple interiors.. Any place we visited Kolkata without booking we had a waiting for about forty minutes… but, Wait!
We did not just Eat & Sleep.
We also attended grand Bengali ceremony Durga Puja! One day we toured across the city visiting Durga Puja Pandal, that were beautifully designed keeping a theme & idea behind and with such creativity and deadlines…From Library, to the lockdown life to Football & Bollywood were some of the pandal we visited.
You keep wondering why isn’t Kolkata visited by Tourist or why don’t people from other states come here!! And why don’t travel magazines promote Kolkata as a destination… why just Rajasthan, Goa, Mumbai and Bangalore?
The visit couldn’t be more kolkata, when we met the Superstar of Bengali Cinema Parambrata Chatterjee who is a very popular face in Bengali Cinema and someone who acted in a Bollywood movie Kahaani! The film made me first want to visit Kolkata….

So Yes! I believe I have been lucky to have seen Kolkata like a local both times!!

Durga puja Pandal

Why has it, Vegan that’s caught the worlds eye & why hasn’t Jainism caught the worlds eye?


We have a retail supermarket, and for the last two years since lockdown, I have been spending a lot of time here, observing the sudden demand for a few ingredients, and the sudden shift to veganism in this city. Thanks to the Internet and rising interest in home cooking and home chefs there has been more awareness and experiments happening in people’s kitchen that has seen the sudden movements of ingredients for Mexican, Thai and Italian cooking. And I guess the growing interest and marketing of Vegan around the world has forced people to try the diet out, if not getting transitioned completely. But, where does that leave Jainism? A community that does not eat potatoes, Onion and garlic being three of the main ingredients that Jain does not eat. They are pretty high in numbers In India, but I guess they aren’t high enough for marketers to take notice and introduce products for the Jain market that’s just not In India but are they out globally to be catered to.

What Does a Television mean today?

What does television mean today?
When was the last time, you watched television?
Has a television just becomes another screen today?
You have started watching a new series, that everybody has been talking about.
But you don’t want to miss out!
Do you start watching it on your phone first, then continue watching on the tablet and if it’s something binge-worthy do you continue watching it on your television screen to make the most of( The Sound, The effects and the distraction to a minimum) considering the notification from social media have been distracting you now and then to the work emails.
With the Television becoming our new “Big Screen” for movies and series!
Where do the cinema theatres go?
Is going for the movies to the theatres dead? How will the cinemas survive? Will a subscription model be applied to the cinemas as well?
A subscription that allows you to watch an X number of movies in a month with some F&B to go with it.
Since we haven’t had any good films make it on the Over The OTT platform.
All the interesting looking ones are waiting for cinemas to reopen to launch it
But compared to ₹900 a Year, ₹1500 Year and ₹400 a month for mobile devices on a certain platform for family viewing.
Where do the cinemas go?
Will one be spending on the movies.
Mind you even the television seems like a dull experience with the Advertisement coming up frequently.
Where does that leave advertising? Only on News broadcasting channels? Since most of the channels have been playing older episodes today, And more new content coming up on OTT platforms with a wider range of genres and stories available.
Are we all just streaming on different screens?