Tag: Advertising

Best Books: 2021

When you have the opportunity & time to read books you want to make sure you enjoy reading the books & are learning something from them.

And when you read about 20 odd books in a year, You honestly haven’t liked them all or something about them, And you ask yourself why did I pick that one? But at the same time as the year comes to an end, you have thought about certain books more often or have only talked about them.

Sharing the list of my favourite books that I read this year in 2021.

The Guestlist – Thriller The title of this book intrigued me a lot for one of the reasons it had been more than a year since I had attended a celebration and what would a book be like when the main setting is a celebration. This book certainly keeps you interested in revealing the secrets and characteristics of the characters timely. The Twist towards the end is what you haven’t been expecting at all. You need to read this if you haven’t.

The Double Life (Alque Padamsee) Advertising Advertising books are always fun and interesting to read and when you have heard the personality live, and have heard so many stories about the personality from your grandmother, You become interested in knowing more about him. This book is a must if you like reading books on advertising. The book also had photographs of my grandmother who had done a play for Alque Padamsee.

How I Quit Google to Sell Samosa by Munaf Kapadia You Don’t often notice books on hoteliers, Caterers, Chefs, Bartenders or for that matter on Food Journeys. The last one I read about was the 100-foot journey. But this story “How I Quit Google to Sell Samosa” Is one of the most interesting reads. For one It’s a story of Munaf Kapadia who quits one of the best companies in the world to follow this passion project with his mother. Something we do not hear often. The Borhi Kitchen was an innovative concept of inviting strangers over for a meal highlighting the cultural background and sharing the importance of traditional cuisines from different cultures. The book highlights the ups & downs of the food business in the world and in the country and expenses we don’t account for otherwise when starting our own business. This is an inspirational story of Munaf who was courageous enough to follow his dream.

Netflix – No Rules Rule.Oh! Yes! I do enjoy reading autobiographies & biographies and the only reason is you get to learn about the organisation, the product/service and the person behind the success & what failures one went through which you can learn from. And Netflix in a short period has been recognised as a global platform that one likes to associate with. But, what’s the thought behind them choosing certain series & not choosing the rest. What does one who works for an organisation like this do? And is it a happy space to work at? Well, Netflix No Rules Rule gives you all the answers about what Netflix is all about.

Think Again by Adam Grant is A book that enjoyed a lot as it explains the scenarios and reasons the importance of Thinking again and the benefits of doing so. And it’s ok to change one’s mind.

Range by David Epstein We all have been a fan of Malcolm Gladwell and his books right from Tipping points, David vs Goliath and Blink to name just a few of them. His famous theory of applying 10,000 hours to something we truly want to achieve has been popular for years now. But then David Episten writes a book Range – Why Generalist Triumph. And this book wouldn’t be more relevant if the pandemic wouldn’t have existed. This book emphasises why being a Jack of all Trades might be an advantage over just having one single trade and why might be important to know a few things in the other categories too.

Psychology of Money There has been so many people written on how to make money like Rich Dad Poor Dad, Rich Kid Smart Kid and more books that have been written on wealth & money. But no book explains to you about money “like the psychology of money” what exactly is the psychology behind the money. And this book is worth reading for anybody who wants to understand money.

Ad Shoot!

The Morning wasn’t a usual one. Had set the alarm for five forty-five am, but was fast asleep until I picked up my phone and realised  it’s Six am. Shit! I was going to get late! Quickly had a shower, and cornflakes, Banana and black coffee got ready and left around six-thirty am. Checked again what time did I have to be there. Seven !! And so I approached the destination and reached via google maps. But seemed to have been misdirected to the direction. 
Dialled the number, as instructed once I had reached my destination. Got the address and followed the maps in the right direction. 
Met the concerned person,and was handed over some printouts! These were the storyboards for the shoot that was planned for the day! While placing the printouts with help of the spot-boy. I bumped into somebody I knew. She was in the Art department. A few minutes later after all print outs were stuck. Arrived on the sets where the Ad shoot for a toothpaste brand was planned out. The toothpaste brand is rebranding itself with one of the most bankable and popular star and youth icon “Alia Bhatt” As we began shooting the 45 seconder advertisement ,post ,the Muhurat & Aarti. I observed what all goes through when shooting films/Ad and how they are done and the various teams involved and their jobs it was the first time ever after wanting to be on a set, that I enjoyed and learned so much. The importance of a stylist, the lighting, Silence and what each one does on the Sets.
 Can’t wait to see the Advertisement aired .The Ad was directed by One of the most well known director at Dharma Production Shashank Khaitan And he was the most chilled out director. Well I in the directors team ( Assistant Director) on my first ever commercial shoot. The shoot was wrapped up in two days on both  days before the scheduled time.
 I would surely like to be part of filmmaking. Something that I always wanted to do. 

Pandeynioum -Book Review 


Pandeynioum -Piyush Pandey on advertising .The Title comes from a whatsaap group that was created by the same name for the family .And the book

was a great read ,since it’s about his time at ogilvy ,and giving some of his best work in the field of advertising ,that we even recall today The one like the Fevicol ads ,the fevi quick fishing advertisement to give a few examples ,the book by Piyush Pandey also gives you the insights on the importance of experiences in life ,observation and how sports and games like cricket can teach you a lot on planning and running a company .

Also the quote “carnival outside the boundary lines ,pure cricket inside “to describe IPL cricket even more it all began sums up the passion for cricket ,Piyush Pandey

Also quotes like “don’t let the child in you die ,He or she is a genius you are not.” tell’s you the source of his inspiration .

Last but not the least the more insecure you are about your idea the less you will share it and the less the possibility for a good idea to became a great one.
The book is a must for all advertising students and ones looking to make memorable ads in advertising .