iPhone has really changed the way ,we work with cameras .iPhone has helped us understand what is exactly a pan shot is ,specially for the laymen to understand who has recently invested in a camera .
iPhone has also taught people the rule of 3rd in photography by letting us question why are the grid line visible while clicking photographs .
The term time lapse In photography is also easily understood to an iPhone users ,since he knows how it will turn out .
Last but not the least the term filters and how a photograph will appear ,the areas of brightness and how lighting can change the way photo appears can also be easily understood for an iPhone user .
And if you thought that was it .Wait a minutes how many frames per second is your recording done can also be learnt .So yes it’s not just a phone ,it’s more than a phone .Its an iPhone And not just for selfies and apps .
If you don’t have an iPhone ,well you don’t have an iPhone .
How strong and important is an identity or in other terms perception,image or positioning .
I was thinking about the article I had read on Tata nano and was wondering how challenging would it be for them to re-positioning the car as a youth car .
In today’s times,when we see people spending about 40K-60K on mobile phones ,to make a statement “yes we can afford this”,Tata nano labelled it’s nano as the “cheapest car “now that tag has becomes too expensive for Tata nano ,since their sales have been declining and while they are trying to reinvent the car and focus on today youth .And with the new car launches every month by other automobiles at a affordable price with great features .It has become a difficult place for the nano
The main point for writing this post was to make you aware of the challenge’s a brand faces while repositioning itself ,even the colourful apple phones failed to make an impact on Indian consumer because it was labelled the “cheapest iPhone”.Its not just brands that occasionally fail while repositioning itself .But also celebrities fail when they change their choices of movie because the audience are used to their star doing a certain genre of film , it becomes another challenge for the celebrities since thier is a strong perception in the mind about a star,For the audience .But with brands they have created an image for themselves in the begging by offering features and services and because of some unknown reason they want to reposition or re brand themselves which gives them new challenges to face .
The style of all brands are similar these days.Have those days gone when brands would have a signature style ,colour and people would wait to own that brand ,these are just apparels .With watches too the designs have become common so whether you spend a 1000 rupee or 10,000 the design look so similar that you would now like to buy watches which are different .
The brands are there for choices or for tags ?
They are for the choices , but if you are narrowing choices for consumers, how satisfied are they ? Will they be more disappointed to see the same thing on the other people who have either spent peanuts or who have spent a bomb to own that piece.