The iPhone magic !! 

  iPhone has really changed the way ,we work with cameras .iPhone has helped us understand what is exactly a pan shot is ,specially for the laymen to understand who has recently invested in a camera . iPhone has also taught people the rule of 3rd in photography by letting us question why are theContinue reading “The iPhone magic !! “

Should a brand change it’s identity ?

How strong and important is an identity or in other terms perception,image or positioning . I was thinking about the article I had read on Tata nano and was wondering how challenging would it be for them to re-positioning the car as a youth car . In today’s times,when we see people spending about 40K-60KContinue reading “Should a brand change it’s identity ?”