Category: Information

Should a brand change it’s identity ?

How strong and important is an identity or in other terms perception,image or positioning .
I was thinking about the article I had read on Tata nano and was wondering how challenging would it be for them to re-positioning the car as a youth car .
In today’s times,when we see people spending about 40K-60K on mobile phones ,to make a statement “yes we can afford this”,Tata nano labelled it’s nano as the “cheapest car “now that tag has becomes too expensive for Tata nano ,since their sales have been declining and while they are trying to reinvent the car and focus on today youth .And with the new car launches every month by other automobiles at a affordable price with great features .It has become a difficult place for the nano
The main point for writing this post was to make you aware of the challenge’s a brand faces while repositioning itself ,even the colourful apple phones failed to make an impact on Indian consumer because it was labelled the “cheapest iPhone”.Its not just brands that occasionally fail while repositioning itself .But also celebrities fail when they change their choices of movie because the audience are used to their star doing a certain genre of film , it becomes another challenge for the celebrities since thier is a strong perception in the mind about a star,For the audience .But with brands they have created an image for themselves in the begging by offering features and services and because of some unknown reason they want to reposition or re brand themselves which gives them new challenges to face .

Tech visit !!!

The F-a-c-e-b-o-o-k E–f-f -e-c–t!!!
Just arrived at California ,San Jose and while just chatting I asked my cousin ,could we go and see the fb office (since he has got a job with fb)
Was really excited to visit the office and the morning appeared time for sightseeing ,the first stop google HQ this was looking like a fun place to work and a walk around .the next stop is Facebook ,we entered and Mark was busy in a meeting and that was it the moment to get a glimpse of mark was one Wow !!!moment .
The journey had begun and we understood the cultural which is casual ,people in short ,slippers ,who were either lying down and working ,working in the garden space and just like a cafe environment where everybody is in the same surrounding , the senior representatives and the juniors while some were writing algorithm to make it a better Facebook experience for its users ,other were busy brainstorming or working on Instagram .
Everything was on the house for the employee drinks,snacks ,gadgets and a whole lot of food from around the world for the nationalities from the world working at Facebook .
Surely one of these days and visit which give you the privilege of first hand experience of the environment .

Funny thought

When I am working for experience In an organisation I am doing an internship .but if I am working in court for experience shouldn’t it be known as courtship 😜

FIFA WC 2014!!!

The FIFA world is just around the
There are a few sorts of people who watch mega events like FIFA World Cup ,there are few who watch it for their favourite star player by supporting there country ,there are few other who watch it because it’s the latest trend in the world ,there are also a few who watch it since the World Cup comes once a year while the rest about whom this article is really about are the one who might be supporting teams because they might be loving the food of the country.
corner and so all the fans just can’t wait to get all the actions but why are they supporting a particular team are they supporting Spain because of good Spanish food ,or are they supporting Italy because they love piazzas ,or is because they love wine and are supporting France or last but not the least ,they are supporting Germany because the sausages are just to die for ,or is it the host team Brazil for the love of the country .and this is because they really like the food or is it because they are class teams with classy players anyway
Enjoy the Brazil FIFA World Cup 2014.
Trivia : The FIFA world-cup was not held between 1942&1946 because of Second World War.

snapchat like app by Facebook?

So what if Facebook cannot acquire snapchat ?but they can surely try their hands on making something similar.So here we are with “SLINGSHOT”an app which is very similar to snapchat but with a few twist ,just like you send pictures and they disappear in no time in snapchat ,here you would have to send a sling (reply to a sling) to view the picture,message and then only a picture can be viewed .
Through Slingshot, users can take a photo, add images and text and other creative accoutrements.
This app was accidentally launched on the iTunes Store on Tuesday ,but Is only available in a few select countries .
And The Slingshot app requires iOS 7.0 or later and will apparently be compatible with iPads. The app will be optimized for the iPhone 5.
It seems like the next app which would be driving people to share the username on the social networking .Its the app that again will let you
quickly share moments—little and big—with all your friends. Shoot a photo or video of what you’re up to and sling it to a bunch of people. They won’t be able to see your shot until they sling something back. Tap on a shot to react, or simply swipe it away.