Ever since Ott platforms have made their way into India, The content option to choose from is huge, You have American Movies, Series to choose from, You have British content to choose and you have the rise of K-Drama, Yakuza’s from Japan to choose from and you have rising options from Latin America and Europe to choose from.
When you have so much choice ,You observe the stories coming from these countries, you notice
Most of the American shows are only highlighting – Race, Identity , law, Super hero’s and supernatural power . A lot of the series are about colour people’s struggle and identity.
British series are all about the Royal family and politics. Series like Crown, Bridgeton, Peaky Blinders.
The content from Korea is all about Escaping, boundaries, Technology and Social Media, Topics which are more current and appealing.
Japan series are all about their food and the relationship with their loved ones, loneliness and storytelling.
Latin America series are all about powerful families and their secrets, Mafia and hunger to control their identity.
European series are about Murders in Scandinavian countries, Cult leader following and humanity with adaption like Man called Otto and Anxious People.
Indian content is also more dominant with the D-world, Gangster control, Corruption and Scams.
Australian series, haven’t made a mark on the platform besides their popular show like Masterchef and food shows. When it comes to fiction. They do have a lot of shows on Politics and the system. Secret City & Stateless as two interesting series.
But, yet when it comes we don’t experiment with the content we stream. We would still watch only American & British and often complain, for it’s lack of interesting stories.
Today, we have a variety of global content to choose from and we still choose the same stories, What makes us avoid experimenting, We are anyways being charged for the month and year, we wouldn’t be paying extra if we shift our content preferences to experiment.
If we don’t experiment with content, We would have makers making the same thing that has a set formula that they believe works globally. But does it work?
A K H I L N A N D A 